96% more marketers than at any point in the past nine years told us they see video as an important part of their marketing strategy. Video has quickly become a non-negotiable thing for audiences looking to explore and make purchases. 47% said video was made necessary by new challenges, including the coronavirus pandemic. We gathered the stats below by surveying 813 unique respondents in December 2020. Customers want to view your content. Below are some of the best AI video-generating platforms for marketers and creators at all levels. In the Explainer videos have seen tremendous success. But this years results suggest that, far from reaching saturation point, video marketing is actually continuing to grow in popularity and achieving better results for marketers than ever. Wyzowl has delivered high quality videos for our organisation, we are really satisfied with the results and thats why we keep working with them. 36% said it had become easier to convince others in the business on the value of video content. Now, as we enter 2021, that number has increased to 93%. Tools like an explainer video are key for us to explain what were all about. 91% of businesses use video as a marketing tool an all-time high since we started tracking this data and a significant jump from previous years. For a start, 70% of the marketers who dont currently use video as a marketing tool, told us they plan to start in 2023. Jay Baer of Convince and Convert recently quoted the old adage that states: Half of the money I spend on advertising is wasted; the trouble is I dont know which half., 92% of video marketers reported that video provides them with positive ROI. Our data suggests the amount of online video watched per week, per person, has almost doubled since 2018 although it did see a fall this year. Its notable that audiences continue to watch more videos. How Soon Should Brands Begin Promotions for Holiday Marketing? The internet has been taken over by this format, which is already part of the strategy of most brands worldwide. Rowan Glen Revitalized: Yoghurt Maker Returns with Management Buyout. They expect to see video content from brands and use it as a key part of their research and purchasing decisions. WebWeve conducted the state of video marketing for 8 years running. Your videos will need to be well-planned, and very well-executed. Personalise your brand by putting yourself and your team on camera. And how does its growth and success stand up to the twists and turns of a global pandemic? The i, Reality but no virtual at these days of AI , I, The Top 25 Countries Receiving the Mo, 4 Street, Urb. We gathered the stats in this report by surveying 813 unique respondents in December 2020. 79% of people say theyve been convinced to purchase an app or piece of software because of a video. Unsurprisingly, YouTube is the most widely-used platform used by 90% of video marketers. Or as MarketingProfs explains it, video has the 4 Es, which are: If youre considering adding more video to your content strategy, here are five benefits of video marketing and some tips for successfully leveraging it. Every year, we ask a range of questions many of them the same from year to year to evaluate how the video marketing landscape is changing and growing. This field is for validation purposes and should be left unchanged. This means that, on top of everything else, videos ability to inform purchase decisions is also at an all-time high. Putting aside what marketers think about video how do their audiences feel about it? Back in 2015, only a third said they got a good ROI. This field is for validation purposes and should be left unchanged. More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, while an all-time high number of marketers (92%) told us they get a good ROI on video content, up from 87% in 2022. Successfully integrating more videos into your content marketing yields benefits, including helping to foster deeper engagement with your customers. But some of the lesser-used video tactics also seem to reap real results for video marketers. This means that, on top of everything else, videos ability to inform purchase decisions is also at an all-time high. At Wyzowl, weve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. Wyzowls State of Video Marketing Survey is an annual report, now in its ninth iteration. We wont give you spam 96% of video Our sample included both marketing on: function(evt, cb) { Fill out the form & we will get back to you right away. Wyzowl asked marketers who used video marketing in their strategy for 2022 to assess how video had impacted their key marketing metrics. At Wyzowl, weve released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. Weve redirected you to the 2021 video statistics page. Marketers feel more positive about videos return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. It was such a pleasure to work with Wyzowl! Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high. And what about where they watch it? In its series Transparency Tuesday, staff members answered questions from their followers regarding the companys mission, corporate responsibility efforts, and upcoming product releases. During that time, usage, spend, and reported ROI have crept slowly upward from an already high starting point. Video has quickly become a non-negotiable thing for audiences looking to explore and make purchases. But while oversaturation is a challenge, it isnt an insurmountable one. Required fields are marked *. Its that customers are picky. A surprisingly low 29% of video marketers said that bottom line sales were part of their evaluation of video ROI. Video usage looks set to increase still further in 2023, with current marketers almost unanimously planning to continue their video marketing efforts over the next 12 months and 70% of current non-video-marketers looking to get started. This figure has never dropped below 93% since 2015, but this years data represents the highest figure in five years. Video is also an effective way to showcase the attractions and experiences of a destination and encourage people to visit. But this years results suggest that, far from reaching saturation point, video marketing is actually continuing to grow in popularity and achieving better results for marketers than ever. Driving all of this is the fact that consumers continue to use video as an integral part of their journey with brands. Explainer videos have seen tremendous success. Thank you for making my life a little easier. Customers love videos. Although this growth has slowed, the number is still a significant increase from 2015. Collaboration Was Overshadowed by AI, The Economic Freedom Situation in 2023 Updates and news about all categories will send to you. (function() { This year we asked people to tell us the purposes of the videos theyd created what specific goals were they looking to achieve, and how were they planning to use them? Editors note: This post was originally published in January 2018 and has been updated to reflect the latest data. #Relay #Reddit #Reddit #switch #subscription #model If youre looking for a third-party, #Yoghurt #maker #Rowan #Glen #starts #production #management #buyout New boss vows 'We will start small and, #Ban #Edinburgh #strip #clubs #quashed #court The measures were due to come into force in April,, #Scotch #whisky #exports #billion #time #domestic #headwinds Meanwhile, Scottish salmon was UKs biggest food export during, #Relaxation #rules #outdoor #seating #expected #March The changes have all been backed in a consultation by, #Construction #council #houses #East #Lothian #underway The development is scheduled for completion towards the end of, #Glasgow #Apprentice #contestant #leaves #show #due #health #issues He becomes the second contestant to quit this, #Expro #acquires #DeltaTek #Global The deal should help with the Aberdeen-based company's international growth plans, #narrowly #avoids #recession #economy #flatlines When counting to two decimal places, the UK managed 0.01% growth. During that time, usage, spend, and reported ROI have crept slowly upward from an already high starting point. From the quoting/proposal process to the finished product, the experience with Wyzowl was great! We recently released our ninth State of Video Marketing report. Image Source. Whether its your first time experimenting with video marketing production or youre a seasoned pro, there are always ways for you to improve your efforts and enjoy the benefits of video marketing. They want to consume content in their preferred format, and if you miss the mark, it can be nearly impossible to cut through the noise. If so, weve got you covered. Fill out the form below and well send a FREE info pack with everything you need to know about our service, straight to your inbox. But whats happening in video marketing right now? })(); Ruby StaffAugust 30, 202110+ Pics That Prove Jennifer Is a Timeless BeautyMedicaid Expansion Improves Hypertension and Diabetes Control12 Summer Outfit Formulas for Lazy Girls EverywhereExplained: How the President of US is Elected, #apps #Bing #hits #Top #Charts #Google #Mozilla #test #nonWebKit #browsers #TechCrunch Welcome back to This Week, #Outspoken #Beauty #Awards #Top #Makeup #Products The Outspoken Beauty Awards 2022 are here. They feature average people doing amazing things through user-submitted videos and campaigns. Find US on Social MediasFacebookLikeTwitterFollowYoutubeSubscribeTelegramFollow. 19% said they had become clearer on the ROI of video and this had given them confidence to invest. WebWyzowl Cookies Policy UK Address: Wyzowl c/o 4040 Media Limited, PO Box 828, Southport PR8 9UB US Address: Wyzowl, 307 W 38th St, 16th Floor PMB 112, New What Video Marketers Should Know in 2023, According to Wyzowl Research by Amplitude Marketing | Feb 7, 2023 | Digital Marketing Its well established that video has been one of the breakout trends in the marketing world for the past decade. AI and Email Marketing: The End of Creative Burnout? You tried to access an old survey results page. Source: The State of Video Marketing 2020, Wyzowl Video Marketing Tools The product doesnt have to be physical, either. About Sharp Eye Animation Weve redirected you to the 2021 video statistics page. Hello and welcome to Wyzowls seventh The surreal and chaotic events of 2020 annual State of Video Marketing survey are still creating shockwaves - making it report! When asked how theyd most like to learn about a product or service. Weve redirected you to the 2021 video statistics page. People spend an average of 84 minutes a day viewing videosalmost an hour and a half. Save my name, email, and website in this browser for the next time I comment. During every stage of the project, they delivered amazing work that required very little revisions saving time for the both of us! Wyzowls State of Video Advertising and marketing Survey is an annual report, now in its ninth iteration. The companys videos have captured an audience of over 10 million subscribers on YouTube. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This field is for validation purposes and should be left unchanged. In our survey, we wanted to find out Marketers diligently measure results, but its often difficult to figure out which strategy will give you the greatest impact for your spending. Wyzowl enhanced the ideas we had for the video and I couldnt recommend them highly enough. Style for Every Body: Plus Size Fancy Dress for a Perfect Fit, 2022 CPL and CAC Benchmarks [HubSpot Research], Deal of the week: 160 M&S beauty bag for 25, The Ultimate Guide to Google Ads [Examples]. The brand has created a variety of YouTube series, such as Directors of Toughness, to tell exciting stories that motivate its target audience to adopt an active lifestyle while also showing you how Columbias apparel and accessories hold up in extreme situations and climates. It simply raises the bar in terms of content quality. But if you do want to see a previous years data you can find the pages in the View past results here section behind this popup. Wyzowls State of Video Marketing Survey is an annual report, now in its ninth iteration. When they first started this back in 2015, no one never could have known we would still be tracking these trends and seeing such growth nearly a decade later! Secondly, its being published in the midst of an unprecedented global pandemic. Video marketing is definitely not showing any signs of slowing down its here to stay and its only getting bigger and better! All you have to do is provide a script or article to guide your video content. The good news is that despite the noise and competition big opportunities remain. event : evt, The net result of this is, of course, that we can all expect to see more noise and competition for audience attention in the coming 12 months. In terms of the metrics that marketers feel really matter to them when determining video marketing success, the number of video views remains the most popular at 63%. We wanted to open the window to our site without people having to register or make a commitment. More than nine out of 10 people report wanting to see more videos from brands in 2023 another data point thats higher than ever making video an excellent tool for lead generation and brand awareness. Get all latest content delivered to your email a few times a month. Our educational videos increase knowledge, drive engagement and create meaningful change in organisations. Increasingly, consumers are relying on marketing videos from brands. View past results here: 2020 | 2019 | 2018 | 2017 | 2016 | 2015, Citation Policy: Please feel free to use these statistics in any commercial or non-commercial capacity. https://blog.hubspot.com/marketing/video-marketing-statistics Your email address will not be published. And, of course, one of the most preferred formats right now is video. 91% saying they want more videos from their favorite brands, 92% of video marketers report that video provides them with a positive ROI, The B2B Perspective on Multi-Channel Marketing, 11 a.m. and 2 p.m. is the best time for B2B companies, Deliver Personalized Customer Journeys at Scale, Closing Time: Google Unveils Plans to Delete Inactive Gmail Accounts. But whats happening in video marketing right now? 96% more marketers than at any point in the past nine years told us they see video as an important part of their marketing strategy. But if you do want to see a previous years data you can find the pages in the, Copyright Wyzowl 2023 Animated Explainer Video Company, UK Address: Wyzowl c/o 4040 Media Limited, PO Box 828, Southport PR8 9UB, US Address: Wyzowl, 307 W 38th St, 16th Floor PMB 112, New York, NY 10018. Court Upholds Right to Keep Edinburgh Strip Clubs Open, Record-Breaking 6 Billion in Scotch Whisky Exports Defies Domestic Challenges, Unwinding of Regulations on Al Fresco Seating Anticipated by Late March!, A Bright Future Ahead: Construction of 30 New Council Houses in East Lothian Begins!, Glasgow Apprentice Contestant Forced to Exit Show Amidst Health Crisis, A New Era: Expro Announces Acquisition of DeltaTek Global, The UK Narrowly Escapes Recession as Economy Flatlines at 2022s End, The Big Opportunities for Video Marketing in 2022.