That is why we decided to highlight their most notable benefits and show you why youd be remiss not to use them in your next marketing campaign. Encourage your entire team to learn how to do video content well. It is a fact. With all of that in mind, it shouldnt be surprising that so many marketers look toward videos as the future of content marketing, especially since they can prove an excellent boost to your sites SEO; all the more reason to start recording! Read on for Squideos top ten ways to use video animation to benefit your business. Let's take a closer look at why videos are the future of content marketing. According to Biteable, social media video posts get 48% more views on average than those without, which just serves to show how favored they are even on social networks. Optimizing for and ranking high in voice search is a great way to reach more people and boost your brand awareness and authority in 2023. While there is nothing to suggest artificial intelligence has become sentient, the line between reality and science fiction is blurring. Keeping this cookie enabled helps us to improve our website. 25% of Gen Z and Millennials use stories to find products and services. Do I qualify? Video content, by nature, is highly engaging. Owner of Thrive Internet Marketing, a web design and SEO company. As my head of marketing likes to say, creativity wins over the cost of production every time. Additionally, engagement and acquisition will play a larger role in video marketing as attribution becomes more sophisticated, video formats blend and buying processes become less segmented. - Beth Newton, alpha | BRAVO, With the huge amount of content going out each day, audiences become slightly desensitized to ads. Yes, videos are truly the future of content marketing! We are using cookies to give you the best experience on our website. This video-sharing platform has grown so much since its infancy that it is now the second-most popular social platform and is home to over two billion active users. Video marketing is the future of content marketing - SmartBrief Brands Will Need To Leverage Influencer Video Content, The future of video marketing is going to rely more on the content produced by a brands customers than the content produced by the brand itself. Opinions expressed are those of the author. 88% of marketers found video to be the most valuable . My advice is to step out of your comfort zone; you will need video soon. Why Short-Form Video Is The Future Of Marketing - Fast Company 1. However, that means you need to follow content marketing trends and statistics to be on top of what your audience likes and wishes to see. drive content strategy and optimisation while the pace at which video content is produced continues to accelerate. Apart from the length of your videos, theres another element you should pay attention to captions. Along with a video, add a call to action or an inspiring text to encourage your visitors to act. Trendy topics also play an essential role in your content marketing strategy. Video Will Soon Become A Necessity For Marketers, If you look at the current trends in digital (social, paid, email), notice the amount of movement that you are seeing on each channel. But what do we mean by that? It is estimated that 92% of people who consume mobile videos share them with other people. Canva is one of our faves! How video increases conversion rates on e-commerce websites. Five reasons why video marketing is the future. Videos are the most popular and sought-after type of internet content, and video marketing allows businesses to reach and engage with customers in today's digital era. . Some even call videos the future of content marketing. When asked why he picked this particular advert, Adam said: I find Scrub Daddys adverts fascinating, as theyre specifically made for a Gen Z audience. Brand authenticity is all about being open, honest, and true with your customers. Lets take a look at the following 5 content marketing trends that will be applicable in the next year, and that will help you meet and exceed your marketing goals. Such content can be a carefully structured blog post, interactive polls, games and quizzes (more on that later), oryou guessed it, a video. Optimize Video Descriptions And Enable Captions, All SEO trends point toward increased accessibility playing an integral role in Googles search ranking. For starters, different styles of videos can suit various marketing purposes. Visual Content is the Future of Social Media Marketing: Are - LinkedIn Visual content can easily be used to tell people your brand's story and let them get to know you and your company, thus thrusting your brand above the competition. Video can give you access to all this. 6 They're not just passing time watching the latest trends served up on social media. Research by companies such as Deloitte have shown that Video is the talk of the present, but is it the future? Video has the incredible power of captivating an audience, which makes it a medium with massive viral potential. Why video is the power & future of content marketing? This weeks installation of Advert Alchemy is breaking down the success behind Snickers 2014 Mr Bean advert, starring the one and only Rowan Atkinson. FC Executive Board. In comparison, Snapchat Everyone is on social media, and thats why its crucial for businesses to establish a strong social media presence. Video Marketing Will Get Even More Granular To The Viewer, Mass video consumption through OTT will become much more specific thanks to retargeting capabilities, and youll see a lot more advertising in mainstream media formats that are individualized for that viewer. And that doesnt apply solely to social video platforms like TikTok. The video is the future of content marketing mainly because of how people choose to receive information. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. That is, if it's not the here and now. 87% of online marketers are currently using video content in their digital marketing strategies. Why Video Is The Future Of Content Marketing - Digital Branding Institute Get a competitive quote today! If you want to discuss how an animated promotional video can benefit your business, get in touch with the, The Power of Animation: How Animated Videos Can Boost Your Brand's Marketing Strategy, 5 Essential Tips for Creating Engaging Animated Videos. In this series, Squideo has examined the best ways to turn advertising content into gold. Do you remember the last viral Facebook post or photo? Sixty-five percent of business decision-makers visit a marketers website after viewing a branded video. These factors are indirect indicators to Google that users find your content engaging and enjoy spending time on your website. Video presentations provide a visitor with an easy way to learn what to expect before reading a complete article. If a video is fun to watch, In 2021, video was the number one form of media in everyones content strategy. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. But can you recall the latest viral online commercial? With customised videos, brands can engage with their customers in a fun and compelling way. In addition, CIO magazine reports that live video is positioned . embedding videos on landing pages can increase conversion rates by up to 80%. In order to establish a relationship with their audience, brands aim to create online video content that humanises them, and brings them closer to their viewers. Video is the Future of Content Marketing - Here is why SEO and video marketing go hand-in-hand since they are executed to attain a common goal - To increase a website's visibility through videos. Various studies show more than half of companies are already making use of the medium a figure that's predicted to rise as more and more realise the possibilities. If you ask us, youd be better off adapting to the future of content marketing and start making videos sooner rather than later! Fortunately, its easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. The content you create and publish has the power to ensure your success, and thats why publishing engaging and original content is the ultimate goal of any professional content marketer. Over 41 percent of Americans use an ad blocker of some sort. As Semrush states, captions are indexed and are a solid source of keywords for search engines that crawl them. Thank you.Update my browser now. PepsiCo, L'Oral and others are investing in game worlds in hopes of reaching an audience known for using ad blockers online and eschewing linear TV. In addition, Instagram Stories are used by 36% of businesses to promote their products, and One of your main goals is building brand awareness. Optimize video descriptions and enable captions or provide transcripts. basics Video Marketing DX Adobe 2021-08-19 Quick definition: Video marketing is using video to promote your brand, product, or service. What do you think about the future of content marketing in 2023? For example, HubSpot found out that marketers like to use TikTok for bite-sized educational information and Twitter for quick news. Video content marketing is flourishing on all social media platforms that support the medium, ranging from Facebook and LinkedIn to Twitter. Videos are attractive for many reasons. From Storytelling to Sales: New Study Shows Why Video is Besides providing informative and well-written posts, they also add short videos that summarize the key points. Creating tailored content for each specific platform will become increasingly important as wellsuch as TikTok versus Instagram, a TV commercial or even long-form content, for example. Here are 5 reasons why video is the future of content marketing [especially through social media ]. Perhaps more than you might think! - Oganes Vagramovich Barsegyan, Digital Beverly Marketing Solutions, 6. Do not neglect social media and be sure to promote across multiple channels. It all comes down to how well-executed a video is. As the study shows, 72% of respondents feel more connected to brands when they can consume information directly from their employees. include a call-to-action or an inspiring message to encourage visitors to get further involved with your website and brand, possibly turning a simple visit into a successful conversion. Read more: How video helps marketers build thought leadership on social media. Future of Content Marketing: 2023 and Beyond - Neil Patel For the best results, combine both to attract visitors to your site right at the moment with current trends and guarantee their return with timeless topics. - Spencer Hadelman, Advantage Marketing, 7. Visual context is simply easier to remember.