why is video content importantwhy is video content important

By Will Wray-Lang 16th April 2020 Everyone talks about how video content is everything, but what exactly is so special about it, and why is it such an indispensable part of any content marketing strategy? Employing the following features will improve the customer experience and enhance the test results. For this reason, marketers are increasingly investing in video content that can reach a much wider audience. But theres another important use case that cant be ignored: A/B testing. Emphasise your brand's mission 2. Faced with these statistics, businesses must prioritize video as a viable marketing channel. 85% of businesses use video as a marketing tool, and 92% of marketers who use video say its an important part of their marketing strategy. It is mandatory to procure user consent prior to running these cookies on your website. YouTube is seeing high growth, with the number of channels reaching 1+ million subscribers increasing by more than 65% year over year. Make sure to optimize your videos on Youtube for SEO. Cyber PR Army. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online. A crucial. It is the job of the OEM to market the brand and say WHAT to buy. They will create websites and social media accounts to interact with their audience on a more personal level, as well as interacting with the businesses they would like to partner with. And people are willing to spend more time watching a video than in previous years, with completion rates for short marketing videos just below 90%. Use video content for feedback, interacting with your audience, posting feedback, and working with objections. 5. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This allowed them to add value to the company even while they struggled. For top-of-funnel (ToFu) video content, you might look at shares or engagement KPIs. First and the more scalable option is to use pre-recorded clips with sales or support people. Lacking credibility? Innovate your approach to business with video content. Brand Awareness. Video content is all but essential in todays multimedia digital world. It segments the audiences, refines the messages, and maps content to the right channels. Video content can be made in so many different ways from full studio setups to using nothing but a phone; the choices are infinitely varied. A healthy ROI is a goal of any marketing campaign, and video delivers. The whole concept of content marketing is based on trust and creating long-term relationships. Video will speed up sales cycles as prospects think less and act sooner. Video content is any content format that features or includes video. This gives Google something else to crawl and, as a result, something else that can potentially rank. The medium allows shoppers to see products from multiple angles and in action, so theyre more able to imagine using them in their own lives. So better start crafting your exciting product videos now! A good video editor knows how to convey emotion through visual storytelling. Between multiple tabs, pop-up ads, and distractions from the family pet, written content simply has too many variables outside the marketers control. Which paragraph is the least interesting to people? There are several reasons why video content is so popular: In addition to its engaging and shareable qualities, video content can also improve your websites SEO rankings. Before you fully roll out your video campaign to the public, sample it with a select group to gauge their reactions and impressions. Stories can build empathy . Despite what web metrics like time on page or scroll depth suggest, measuring the content consumption of written content is notoriously difficult. Let's talk about video, or the lack of video. Creating equal, randomized segments is the easy partmost MAPs can do this automatically. Whether its a presentation, a Q&A session, or more informal content like a behind-the-scenes tour, video allows you to highlight the real people behind your company. The idea that video content is an excellent marketing tool is not new. When expanded it provides a list of search options that will switch the search inputs to match the current selection. We skim or multitask when engaging with written content and podcasts, but are more focused when viewing video content. That way, if the control (A) loses to the variant (B) in the test, the loss can be attributed to the headline. Act! Jacob was a Marketing Director for a Chevrolet Buick Dealer Group before coming to PCG. This will help you spot anything that sounds unnatural so you can adjust prior to creating your video. The most common mistake we see in automotive marketing is dealers using the camera ready assets from the OEM. How to Setup Your Google Business Profile (GBP), 91% of businesses use video as a marketing tool, Video content is highly shareable on social media, The Email Drip Campaign: Your Key to Unrivaled Customer Engagement, Riding the eCommerce Wave: An Exploration of the Top Website Platforms for eCommerce, Strategies and Insights for Raising Capital for Startups, The Power of Email: A Guide to Boosting Your Response Rates. Everyone talks about how video content is everything, but what exactly is so special about it, and why is it such an indispensable part of any content marketing strategy? Video content is a great tool for marketers and consumers to build trust and engagement between the parties. Well never share your information. Animation, talking heads, actors, CGI. Compared to text, the ability to track individualized video results is revolutionary. A single variable should be A/B tested at least three times to confirm the results and the entire process repeated for subsequent variables. Through video marketing your business can garner exposure to a wider audience. When it comes to educating potential customers about a product, video content is valuable. Use interactive content 3. And they sure did. Your privacy is important to us. Gone are the days of corporate multi-million-dollar videos. Videos can make you some serious money. Why Is Video Content Marketing Important? So, its no surprise that video content works so well because its so easy to see whats going on. Not only do most of us have high-quality video recorders in the form of smartphones in our pockets, but online video editing services like Leawo, Winxdvd, and Fonepaw make it simple to edit videos for a reasonable price. by Justin Coleman | Feb 1, 2022 | Driving Traffic | 0 comments Video content is the foundation of any modern marketing plan. It can be a dilemma. Video content is simply the best way to give customers a good look at the product or service on offer. When buying products through links on the site, we may earn a commission (at no extra cost to you). Videos can generate a lot of organic traffic to your site, raising your position and getting views. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. Video content is nothing new, but the accessibility of the medium for local businesses has never been higher. Send it to a few co-workers and ask for their input. Consumers increasingly expect video media as they navigate products and services, using it to inform their decision-making processes and educate themselves on important features. Know your audience, plan ahead, and then build a story that can serve as an exceptional promo video. Knowing that you should create video content is one thing but knowing what to create is another. Through customizing voices, facial expressions and music, marketers are able to produce emotionally charged and engaging videos. Its the lifeblood that fuels the machine of innovation and, 6 min read Email marketing remains one of the most effective digital marketing channels. Controlling for variables is the goal, but testing is never immune to chance. Make necessary adjustments based on feedback before your full rollout. Your product or service is likely to get much more attention if it has video content which can be shared on social media. Majority of consumers prefer video content to reading. SEO writing is more than just using the right keywords; you have to use them in the right places. In taking cues from sources as unexpected as Disney movies, businesses can build video content that allows a consumer base to connect to brands and content on an emotional level. This is where video can influence sales in later stages explainer videos, video ads, etc are going to be a critical part of your marketing efforts if the goal is to convert. By using your employees, you help create that recognition when customers walk through the door. Why video content is important for businesses When a business creates video content, it can help to build a stronger connection with its audience, increase brand awareness, and ultimately drive more conversions. Even the laziest ones. Before you get concerned about the expense and time of professional video content for your small business, you can breathe a sigh of relief. Video content is not only the perfect tool for standing out on a cluttered timeline but can also easily be shared by consumers. He is the father of 4 beautiful girls and loves to take each one of them fishing and hunting every chance he gets. Video allows marketers to express the desired message i. In fact, HubSpot found that. Andrew Tate is the absolute best when it comes to video marketing and this is the course on how you can replicate his success. However, there is a lot of technology that allows you to generate good video quickly and on a shoestring budget. When a customer sees a familiar face there is an automatic connection and the customer is all of a sudden more relaxed. Video continues to dominate the digital landscape. Sign up and get the latest information On Twitter, posts with video get 10x more engagement. With features similar to Facebooks autoplay, video content is demanding high levels of attention -- whether it's implemented on social media, through email or on your website. There are lots of best practices related to A/B testing, but when video is involved, there are some unique things you can do. 90% of consumers claim a video will help them make a purchasing decision. Your name There are a few specific ways video can boost your SEO efforts. One of the trends that has pushed video-based social media into the limelight is that mobile devices have become the platform of choice for many internet users. Out of those 82% of businesses feel video marketing is an important part of their strategy. Theyre a roadmap for executing the set vision for the video and minimizing the risk of costly reshoots. There was no network backing them or an executive producer coming on board to show them the ropes. Not only this, but videos can also explain the product or service in more depth for the consumer, in the way that text or images just cant. We cant trust what we dont know; getting your face out there helps people to feel that know, like, and trust that you hear about so often. Create a video to show how it works. There are no set rules of thumb when it comes to video content. If a picture is worth a thousand words then a video is worth millions. Studies have shown that the average viewer. And on Twitter, video views are increasing 67% yearly, with more than 2 billion video views on the social media platform daily. One of the most effective ways to do this is by incorporating video content into your online strategy. Stop selling and let the people come to you by providing them interesting and useful information. How different video formats and channels can support each other. Opinions expressed are those of the author. The right format for your video depends on a few key factors: Once you have the above problems solved, youll be ready to choose a type of content for video marketing. Thats the highest CTR of all digital ad formats! A landslide of a comparison! Check out more posts about video content marketing: _______________ 1. Use a hook 4. More people stop scrolling, and more people engage with it. Suppose you take the time to ensure that your video content is SEO optimized, with a nice and relevant thumbnail, eye-catching title, and good quality content. When your audience is skimming through search results and social media feeds, video attracts their attention like no other content. My wish is that this website helps you to grow your business and achieve your goals. If youre someone who creates video content, realise the great position you are in and the possibilities that can come in the future. Vyond CEO Gary Lipkowitz covers the ins and outs of using ChatGPT for drafting video scripts. In its original live format and promoting the recorded material after the event. The rise of YouTube, followed by TikTok, Instagram Reels etc. By the way, if you need help getting started creating video content for your brand or organisation, read our guides on creating your own video content for social media, and how to devise an effective video content strategy. Focus on the benefits to the consumer, not a list of what they get (they can see that on your website! This kind of proven data can then be applied to messaging and content to predictably enhance marketing strategies. content marketing that converts Consumers prefer shorter videos. Apply these resources for cutting-edge, high-quality content. Vyond is the leading animation platform on G2. Our agency's sister company, BizCastHQ, has been on the forefront of video production since 2015, focusing on thought leadership videos that feature local, middle-market CEOs and entrepreneurs. If the consumer understands the product, they are more likely to invest in it. Determine your goals for your overall marketing campaigns, as well as for specific videos. Video is the most popular kind of online material, and its just going to get bigger. Theres no doubt about, 6 min read Raising capital can be a gnarly beast to tackle for any startup. YouTube reports mobile video consumption rises 100% every year. When done right, video has the potential to generate exponential organic engagement. Is Large Estate Planning the Same As Will? Bring live events to their audience, hold a live Q&A session, interviews with influencers help to engage and build brand awareness. Marketers should think about using external reviews as a tool. Consumer journey tracking software like Google Analytics and a wealth of new apps coming out, such as Smaply or Gliffy, allow for users to track how efficiently their content is performing on their website. Create animated videos. But the future has already arrived. Digital Marketing Made Easy. Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined. Second, try your hardest to NOT advertise price, if you must dont make it a focal point in your videos. Beyond Icebreakers: 5 Team Building Activities Youll Actually Enjoy, Colorado Privacy Act (CPA):Everything You Need to Know. Once you try it, you'll quickly understand why WordPress is so popular. Quick definition: Video marketing is using video to promote your brand, product, or service. Why all the hype? 6. The likelihood is that more often than not you will come across some form of video content while surfing through. Long vs. short versions in different channels. Using a logo watermark on videos is essential for establishing your . Here are a few key reasons. I couldnt have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions: The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content. Video = Youtube. Take note of this statistic and realise the power of video content. Video can also lead directly to sales. Whether you intended to supplement your SEO strategy with the use of video or to lay out a YouTube channel meant to educate a prospective audience about your product, video can boost business value like little else. You have entered an incorrect email address! For anyone who has attempted to learn a new skill or hobby, the power of video content is clear. Purposes for Using Video Building background knowledge on a topic. U.S.-based marketers can refer to the Web Content Accessibility Guidelines (WCAG), which establishes standards for making digital content accessible for all abilities. Videos can make you some serious money. People enjoy watching videos because theyre easily available enjoyable, and often informative. Videos need to be optimized for specific platforms and different use cases. An example of this could be a new product or a charity explaining why they need donations. Learn more about creating these resources with our guides on storyboarding and scriptwriting. Most information transmitted to our brain is visual. However, it turns out that the role of video marketing is very important today, thanks to the Internet and social networks. So how do we effectively market where and why to buy? A/B testing is one such tactic that is no less valuable and works best when video landing pages are not optimized for search. Stories have been proven time and again to trump statistics in their power and comprehensibility. So its fair to say that video is like pizza when its bad, its still pretty good! They are a great tool to generate leads and show your knowledge, and they can feel like you get a bit more bang for your buck than a social media clip. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it. I have a great passion for storytelling, producing videos, writing up blogs and inspiring campaign ideas. The fourth way to help make your videos effective is to tell stories. Even though video production is not yet the easiest nor cheapest task, it pays off big time. We recently published an infographic on how powerful video will become. Blog Six Reasons Why Video Content Marketing is More Important Than Ever Marketing Success It's well known that content marketing is an effective way to build your brand and reach your target audience. It is also important to remember we live in an age where people are so busy and have little time to sit down and read pages of text content, which could be explained in a 1 minute video instead. Let the OEM and the LMA advertise What and When to buy. No matter what your SEO tool, agency, or consultant tells you, you can never know the breakdown of an organic audience. Grab Attention Video is a fantastic tool to hook your audience. For example, sometimes we need to look at videos without sound. Here are a few key reasons. Now people are looking for candid content, short bursts of knowledge and that personal touch. But building trust should be a goal on its own. Video with dynamic visuals and a well thought-out structure is essential to get your message across. Audiences need stories to understand how products and services impact their lives. No, its just your regular ol email but with a twist. Latest research shows that users are mostly put off by videos that don't explain the product or service clearly enough. This is why optimizing a landing page for search can seem like a valid tactic: a bigger audience should mean better test results. It could change your life! However, the biggest challenge with testing is controlling the audience. Nothing is more frustrating than making a fantastic video that adheres to industry best practices and processes only to have it drown due to a large number of similar videos already available. Video is easy to absorb on smaller screens than text. When you're creating videos already, make sure you to incorporate them into your email marketing campaigns. Those who see ads or branded content on their smartphones are 1.8X as likely to share it as their desktop counterparts. These numbers should tell you everything you need . Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. Lets say you want to launch a new product. Why Video Content is Important in 2022 . Theres never a bad situation for using video content. Finally, video is important because it can clearly communicate a story. Now these do make nice commercials but they only support the OEM and not the individual dealers. Share something fun, tease a new product or share a quick tip with your audience. Moovly gives us whopping statistics: Youre 53 times more likely show up first on Google if you have a video embedded on your website. In this post, well look at some of the reasons why video content marketing is more important now than it has ever been before. The average user spends 88% more time on a website with video. Today, consumers are overloaded with stagnant content from brands. Since inception, we have seen a drastic increase in interview and post-production requests, especially in 2017 and 2018. Why is video content so important? In light of these stats, social media is the perfect space for distributing video content. For example; an explainer video may be a short whiteboard animation, while a product video may warrant multiple sections with mixed media. As a result, customers may view your brand as untrustworthy or even obnoxious, prompting them to look elsewhere. In order to successfully engage a brands audience, marketers should always include a call to action in their video content. If you are running or planning to Copyright 2016 - 2023 - Mind My Business NYC. Our age consists of a video content extravaganza and it keeps on growing. Video content is not only more engaging and interactive than text-based content, but it can also improve your websites search engine optimization (SEO) rankings. Turn content into leads &sales! So if already pictures can boost engagement massively, imagine what moving pictures can do to your business. In 2017, I started my own company producing cinematic wedding films. People can read through a list of facts or instructions in an article but present that in a video, and you will lose your audience. Video advertising is becoming more and more affordable and widespread. Technology is constantly innovating, and lucky for marketers, these innovations are optimal for video content. Do you have enough resources to create and use video content in your marketing? Its just not that comfortable to do. If you can deliver likeable video content, it will definitely draw a crowd. A bad video marketing plan, on the other hand, can be fatal for a company. A smaller amount of high-quality content with many views is considerably superior to a large number of low-quality videos with few views. From its ability to be completely customized to its proven return on investment (ROI), here are the five main reasons marketers should shift their focus toward video content in 2018. In video format, marketers can combine images, text, music, and more to tell the kind of stories and share the information they need to ensure customer success. After writing it, make sure you read it out loudnot just in your head. You also have the option to opt-out of these cookies. Trust is the foundation of conversions and sales. How to create cornerstone video content that can be atomized, expanded, and combined with other content formats. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. Together, they create a highly efficient conversion experience that you might be tempted to optimize for search. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars. All of this time spent watching your video content means longer time spent on your website as well, ultimately signaling to search engines that your site is full of great content. Cyber PR Army Digital Marketing Made Easy. Make sure you use a process that will get you results. Sign up for a free 14-day trial and attend our bi-weekly tour of Vyond Studio. cases and examples We already know that people enjoy viewing videos and that video content influences sales, but theres more. There are a variety of types of videos to choose from: explainer videos, product videos, demos, testimonials, live streams, user-generated content (UGC), and more. Video landing page experiences should be as easy to consume as they are to create. You cant expect customers to buy your product unless they understand exactly what it does and how it will benefit them. Accessible video content is an essential aspect of content marketing, one you should not neglect in your own ventures. In fact, the longer the content is, the more likely they are to do so with either format. In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. Video reduces cost per lead by 19%, and promoted tweets with videos reduce cost-per-engagement by more than half for businesses. If you are creating video content on TikTok, YouTube or Instagram Reels, you may be able to add an income stream through their Creator Funds or advertising. Over 500 million [think about it half a BILLION] people are watching videos on Facebook every day. If you sell services, you can explain how your offering helps a buyer. This statistic may be the breakthrough that some marketers and consumers need to bolster their product or service. The ROI of video marketing. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. 8. For many search queries, Google displays YouTube videos at the top of the page. From Q3 of 2013, mobile video views have grown more than 233 percent. We're all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention. People are twice as likely to share social content that includes video. Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. Theres a reason copywriters can demand such a high fee few people have the skills (or the confidence in their skills) to write precisely enough that no one will misunderstand. Trying to explain a difficult concept? 98% of users say they've watched an explainer video to learn more about a product or service. For example, YouTube only counts a view if the video was watched for at least 30 seconds, and the viewing was intentional. It can have an unbelievable impact on your business if you make this one improvement to your website, and it may even spiral you into a totally different world of work. Live video streams will become an important part of the video content. The content quality is very important, but the production quality is not that important. 9. Video Boosts Conversions and Sales First things first. Video content is different from written content for a few reasons: To be clear, no content format is completely free of behavioral variables. According to a survey conducted by Wyzowl, 91% of businesses use video as a marketing tool, and 92% of video marketers reported a positive ROI. 1 Use titles, headings, and subheadings. The dealership needs to advertise WHERE to buy and WHY buy from them. Your emailJOIN>, 8 Powerful Reasons You Need to Use Video Marketing [TRENDS], 5 Killer Video Marketing Strategies Social Media Managers Must Know About, 3 Branding Tactics to Get More YouTube Views, How Powerful Will Video Marketing Become? Production quality is becoming more important. So dont make your test parameters too specific, and keep your final cohort over 1,000. It is important for brands to start including a video with every other marketing initiative. Imagine the traditional content your consumers are exposed to every day -- a blog post, a Facebook status. Video plays a vital role in SEO, and by proxy, in your companys online success. YouTube is second to only Facebook with its number of monthly active users, meaning opportunities to engage consumers through captivating video content have never been this accessible. Second, it helps reduce your bounce rate. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. 4. & Tm. 7. Home Services Solutions pharmacy management system Work About Blog Careers With an idea of the videos direction, you can begin to illustrate each part. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging. Video is crucial because it communicates a story. Between the death of third-party cookies and the prevalence of anonymized browsing, the available data is too spotty to be actionable. However, in a social media context, video marketers must remember that people share emotions, not facts. Stick figures will do. Video landing pages are the best of both worlds. Video adoption grows partly because advances in technology but also because it's easy to spread across the globe. 11 Marketing strategies to win Gen Z using videos 1. In todays fast-paced digital world, where people are constantly bombarded with information, its crucial to create engaging and informative content to attract and retain your audience.